Concepedia
Statistics
Publications
10
Citations
1K
H-Index
Active since
2012
Affiliations
EAE Business School(Current)
Universidad de Zaragoza
University of Strathclyde
University of Glasgow
Lorena Blasco‐Arcas is an author at EAE Business School specializing in business, marketing, and consumer behavior.
Publications per year
2012–2023
Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance
Lorena Blasco‐Arcas, Isabel Buil, Blanca Hernández Ortega et al. · Computers & Education · 2012 · 554 citations
Education, Educational Technology, Instruction +12
Engagement platforms
Lorena Blasco‐Arcas, Blanca Hernández Ortega, Julio Jiménez Martínez · Journal of Service Theory and Practice · 2016 · 132 citations
Business, Marketing, Marketing Management +12
The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior
Lorena Blasco‐Arcas, Blanca Hernández Ortega, Julio Jiménez Martínez · Internet Research · 2014 · 83 citations
Business, Marketing, Marketing Management +17
#COVID-19: Forms and drivers of social media users’ engagement behavior toward a global crisis
Jaylan Azer, Lorena Blasco‐Arcas, Paul Harrigan · Journal of Business Research · 2021 · 72 citations
Social Sciences, Communication, Crisis Management +11
Organizing actor Engagement: A platform perspective
Lorena Blasco‐Arcas, Matthew Alexander, David Sörhammar et al. · Journal of Business Research · 2020 · 62 citations · Full text
Business, Organizational Behavior, Platform Strategy +7
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