Concepedia
Statistics
Publications
9
Citations
1K
H-Index
Active since
2012
Affiliations
Universidad de Zaragoza(Current)
EAE Business School
University of Strathclyde
University of Glasgow
Lorena Blasco‐Arcas is an author at Universidad de Zaragoza specializing in management, marketing, and interactive marketing.
Top concepts
ManagementMarketingCommunicationConsumer ResearchDigital MarketingInteractive MarketingArtsBusinessConsumer BehaviorConsumer Engagement
Publications per year
2012–2023
Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance
Lorena Blasco‐Arcas, Isabel Buil, Blanca Hernández Ortega et al. · Computers & Education · 2012 · 548 citations
Interactive Learning, E-learning, Learning Sciences +7
Engagement platforms
Lorena Blasco‐Arcas, Blanca Hernández Ortega, Julio Jiménez Martínez · Journal of Service Theory and Practice · 2016 · 128 citations
Digital Marketing, Virtual Service Interactions, Consumer Research +19
The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior
Lorena Blasco‐Arcas, Blanca Hernández Ortega, Julio Jiménez Martínez · Internet Research · 2014 · 81 citations
Customer Experience, Customer Satisfaction, Digital Marketing +23
#COVID-19: Forms and drivers of social media users’ engagement behavior toward a global crisis
Jaylan Azer, Lorena Blasco‐Arcas, Paul Harrigan · Journal of Business Research · 2021 · 70 citations
Social Media Users, Social Media, Media Activism +9
Organizing actor Engagement: A platform perspective
Lorena Blasco‐Arcas, Matthew Alexander, David Sörhammar et al. · Journal of Business Research · 2020 · 60 citations · Full text
Actor Engagement, Organizational Communication, Public Engagement +8
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