Concepedia
Statistics
Publications
10
Citations
425
H-Index
Active since
2018
Affiliations
University of Glasgow(Current)
Adam Smith Institute
University of Strathclyde
EAE Business School
Wilfrid Laurier University
Jaylan Azer is an author at University of Glasgow specializing in marketing, business, and customer engagement.
Publications per year
2018–2024
Negative customer engagement behaviour: the interplay of intensity and valence in online networks
Jaylan Azer, Matthew Alexander · Journal of Marketing Management · 2020 · 90 citations
Business, Marketing, Marketing Management +14
Conceptualizing negatively valenced influencing behavior: forms and triggers
Jaylan Azer, Matthew Alexander · Journal of service management · 2018 · 74 citations
Business, Communication, Marketing +15
#COVID-19: Forms and drivers of social media users’ engagement behavior toward a global crisis
Jaylan Azer, Lorena Blasco‐Arcas, Paul Harrigan · Journal of Business Research · 2021 · 72 citations
Social Sciences, Communication, Crisis Management +11
Former customers’ E-WOM in social media platforms: An investigation of motives, network size and social ties
Jaylan Azer, Chatura Ranaweera · Journal of Business Research · 2022 · 45 citations
Direct and indirect negatively valenced engagement behavior
Jaylan Azer, Matthew Alexander · Journal of Services Marketing · 2020 · 35 citations
Business, Communication, Marketing +14
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