Paul Harrigan

Customer engagement with tourism social media brands

Paul Harrigan, Uwana Evers, Morgan P. Miles et al. · Tourism Management · 2016 · 794 citations

Business, Marketing, Tourism Management +14

Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

Jason Weismueller, Paul Harrigan, Shasha Wang et al. · Australasian Marketing Journal (AMJ) · 2020 · 544 citations

Business, Marketing, Marketing Management +16

Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent

Paul Harrigan, Uwana Evers, Morgan P. Miles et al. · Journal of Business Research · 2017 · 498 citations

Business, Marketing, Marketing Management +16

CRM to social CRM: the integration of new technologies into customer relationship management

Musfiq Mannan Choudhury, Paul Harrigan · Journal of Strategic Marketing · 2014 · 257 citations

Management, Marketing, Marketing Management +10

Identifying influencers on social media

Paul Harrigan, Timothy M. Daly, Kristof Coussement et al. · International Journal of Information Management · 2020 · 238 citations

Social Sciences, Communication, Media Studies +11