Journal of Strategic Marketing

Exploring customer brand engagement: definition and themes

Linda D. Hollebeek · 2011 · 1.3K citations

Business, Marketing, Marketing Management +12

Word of mouth: understanding and managing referral marketing

Francis Buttle · 1998 · 916 citations

Business, Marketing, Marketing Management +16

Social media engagement behaviour: a uses and gratifications perspective

Rebecca Dolan, Jodie Conduit, John Fahy et al. · 2015 · 696 citations · Full text

Social Sciences, Marketing, Marketing Management +17

The role of marketing capability in innovation-based competitive strategy

Jay Weerawardena · 2003 · 480 citations

Management, Marketing, Strategy +10

Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's framework

Adamantios Diamantopoulos, Susan Hart · 1993 · 444 citations

Business, Marketing, Marketing Management +7