Concepedia

Susan Hart

SH

56

Publications

4.2K

Citations

35

H-Index

1987

Active since

Affiliations

University of Strathclyde(Current)

University of Stirling

Heriot-Watt University

Universidad Pablo de Olavide

University of East Anglia

Susan Hart is an author at University of Strathclyde specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyStrategic ManagementProduct ManagementNew Product DevelopmentConsumer ResearchMarketing StrategyCustomer Satisfaction

Publications per year

1987–2019

56

Publications

56

Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's framework

Adamantios Diamantopoulos, Susan Hart · Journal of Strategic Marketing · 1993 · 440 citations

Consensus View, Customer Satisfaction, Market Orientation +25

In search of strategic management accounting: theoretical and field study perspectives

Robin Roslender, Susan Hart · Management Accounting Research · 2003 · 311 citations

Field Study Perspectives, Corporate Strategy, Accounting +8

Industrial Companies' Evaluation Criteria in New Product Development Gates

Susan Hart, Erik Jan Hultink, Nikolaos Tzokas et al. · Journal of Product Innovation Management · 2003 · 245 citations

Customer Satisfaction, Industrial Engineering, Evaluation Criteria +18

Where to Now in New Product Development Research?

Angie Craig, Susan Hart · European Journal of Marketing · 1992 · 236 citations

Innovation Evaluation, Innovation Adoption, Product Management +18

Navigating the new product development process

Nikolaos Tzokas, Erik Jan Hultink, Susan Hart · Industrial Marketing Management · 2003 · 174 citations

Consumer-driven Product Development, Industrial Design, Product Development +9

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