Navigating the new product development process

Customer value: The next source for competitive advantage

Robert B. Woodruff · Journal of the Academy of Marketing Science · 1997 · 4.6K citations

Business, Marketing, Marketing Management +14

Stage-gate systems: A new tool for managing new products

Robert G. Cooper · Business Horizons · 1990 · 1.8K citations

Management, Systems Engineering, New Product Development +13

The Dimensions of Industrial New Product Success and Failure

Robert G. Cooper · Journal of Marketing · 1979 · 990 citations

Management, Innovation Management, Strategic Management +17

PDMA success measurement project: Recommended measures for product development success and failure

Abbie Griffin · Journal of Product Innovation Management · 1996 · 757 citations

Management, Performance Management, Project Management +16

An interim report on measuring product development success and failure

Abbie Griffin · Journal of Product Innovation Management · 1993 · 673 citations

Management, Performance Management, Innovation +11