Concepedia

Robert B. Woodruff

RB

Statistics

Publications

22

Citations

9.5K

H-Index

17

Active since

1972

Affiliations

University of Tennessee at Knoxville(Current)

Tennessee Department of Transportation

Knoxville College

Magna International (Germany)

Robert B. Woodruff is an author at University of Tennessee at Knoxville specializing in marketing management, marketing, and business.

Publications per year

1972–2005

22

Publications

22

Customer value: The next source for competitive advantage

Robert B. Woodruff · Journal of the Academy of Marketing Science · 1997 · 4.6K citations

, , +14

Expectations and Norms in Models of Consumer Satisfaction

Ernest R. Cadotte, Robert B. Woodruff, Roger L. Jenkins · Journal of Marketing Research · 1987 · 1K citations

, , +6

Modeling Consumer Satisfaction Processes Using Experience-Based Norms

Robert B. Woodruff, Ernest R. Cadotte, Roger L. Jenkins · Journal of Marketing Research · 1983 · 849 citations

, , +9

Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context

Daniel J. Flint, Robert B. Woodruff, Sarah Fisher Gardial · Journal of Marketing · 2002 · 798 citations

, , +14

Expectations and Norms in Models of Consumer Satisfaction

Ernest R. Cadotte, Robert B. Woodruff, Roger L. Jenkins · Journal of Marketing Research · 1987 · 436 citations

, , +6

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