Concepedia

Robert B. Woodruff

RB

22

Publications

9.5K

Citations

17

H-Index

1972

Active since

Affiliations

University of Tennessee at Knoxville(Current)

Robert B. Woodruff is an author at University of Tennessee at Knoxville specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementCustomer SatisfactionConsumer ResearchConsumer BehaviorMarketing ManagementInteractive MarketingBusiness StrategyHealth

Publications per year

1972–2005

22

Publications

22

Customer value: The next source for competitive advantage

Robert B. Woodruff · Journal of the Academy of Marketing Science · 1997 · 4.6K citations

Customer Satisfaction, Customer Value, Interactive Marketing +7

Expectations and Norms in Models of Consumer Satisfaction

Ernest R. Cadotte, Robert B. Woodruff, Roger L. Jenkins · Journal of Marketing Research · 1987 · 1K citations

Customer Satisfaction, Disconfirmation Models, Consumer Satisfaction +15

Modeling Consumer Satisfaction Processes Using Experience-Based Norms

Robert B. Woodruff, Ernest R. Cadotte, Roger L. Jenkins · Journal of Marketing Research · 1983 · 846 citations

Customer Experience, Customer Satisfaction, Product Experience +14

Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context

Daniel J. Flint, Robert B. Woodruff, Sarah Fisher Gardial · Journal of Marketing · 2002 · 794 citations

Customer Experience, Customer Satisfaction, Value Theory +17

Expectations and Norms in Models of Consumer Satisfaction

Ernest R. Cadotte, Robert B. Woodruff, Roger L. Jenkins · Journal of Marketing Research · 1987 · 429 citations

Customer Satisfaction, Disconfirmation Models, Consumer Satisfaction +14

Rows per page

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