Journal of the Academy of Marketing Science

A new criterion for assessing discriminant validity in variance-based structural equation modeling

Jörg Henseler, Christian M. Ringle, Marko Sarstedt · 2014 · 33.7K citations · Full text

Social Sciences, Behavioral Sciences, Method Validation +15

On the evaluation of structural equation models

Richard P. Bagozzi, Youjae Yi · 1988 · 20.6K citations

Social Sciences, Behavioral Sciences, Psychology +11

On the Evaluation of Structural Equation Models

Richard P. Bagozzi, Youjae Yi · 1988 · 15.8K citations

Social Sciences, Behavioral Sciences, Psychology +11

An assessment of the use of partial least squares structural equation modeling in marketing research

Joe F. Hair, Marko Sarstedt, Christian M. Ringle et al. · 2011 · 7.9K citations

Business, Marketing, Marketing Management +7

Service-dominant logic: continuing the evolution

Stephen L. Vargo, Robert F. Lusch · 2007 · 7.3K citations

Business, Information Systems, Business Strategy +2