Concepedia
Statistics
Publications
96
Citations
58.3K
H-Index
45
Active since
1988
Affiliations
Seoul National University(Current)
University of Michigan
Jeonbuk National University
Youjae Yi is an author at Seoul National University specializing in marketing, business, and consumer behavior.
Publications per year
1988–2025
On the evaluation of structural equation models
Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.6K citations
Social Sciences, Behavioral Sciences, Psychology +11
On the Evaluation of Structural Equation Models
Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 15.8K citations
Assessing Construct Validity in Organizational Research
Richard P. Bagozzi, Youjae Yi, Lynn W. Phillips · Administrative Science Quarterly · 1991 · 6.5K citations
Management, Organization Studies, Organizational Behavior +13
Specification, evaluation, and interpretation of structural equation models
Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 2011 · 3.6K citations
Education, Educational Measurement, Causal Inference +11
Customer value co-creation behavior: Scale development and validation
Youjae Yi, Taeshik Gong · Journal of Business Research · 2012 · 1.6K citations · Full text
Business, Marketing, Marketing Management +14
1–5 of 96