Concepedia
Statistics
Publications
36
Citations
4.1K
H-Index
24
Active since
2006
Affiliations
Hanyang University(Current)
Seoul National University
National Tsing Hua University
University of Strathclyde
Hong Kong Baptist University
Taeshik Gong is an author at Hanyang University specializing in marketing, business, and consumer behavior.
Publications per year
2006–2025
Customer value co-creation behavior: Scale development and validation
Youjae Yi, Taeshik Gong · Journal of Business Research · 2012 · 1.6K citations · Full text
Business, Marketing, Marketing Management +14
Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention
Youjae Yi, Rajan Nataraajan, Taeshik Gong · Journal of Business Research · 2010 · 352 citations
Management, Marketing, Organizational Behavior +17
The effects of customer justice perception and affect on customer citizenship behavior and customer dysfunctional behavior
Youjae Yi, Taeshik Gong · Industrial Marketing Management · 2008 · 263 citations
Business, Marketing, Marketing Management +11
The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries
Taeshik Gong, Youjae Yi · Psychology and Marketing · 2018 · 231 citations
The Impact of Other Customers on Customer Citizenship Behavior
Youjae Yi, Taeshik Gong, Hyojin Lee · Psychology and Marketing · 2013 · 222 citations
Business, Marketing, Marketing Management +12
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