Concepedia
Statistics
Publications
40
Citations
2.7K
H-Index
24
Active since
1992
Affiliations
Auburn University(Current)
University of Salento
University of Michigan–Flint
King Fahd University of Petroleum and Minerals
University of Michigan
Rajan Nataraajan is an author at Auburn University specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionSocial SciencesConsumer CultureBehavioral ScienceMarketing Insights
Publications per year
1992–2021
Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention
Youjae Yi, Rajan Nataraajan, Taeshik Gong · Journal of Business Research · 2010 · 350 citations
Employee Involvement, Customer Satisfaction, Work Attitude +10
Service quality in the banking industry: an assessment in a developing economy
Madhukar G. Angur, Rajan Nataraajan, John S. Jahera · International Journal of Bank Marketing · 1999 · 346 citations
Customer Satisfaction, Banking Industry, Service Quality +14
Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding
Astrid L. Keel, Rajan Nataraajan · Psychology and Marketing · 2012 · 215 citations
Entertainment Marketing, Digital Marketing, Brand Strategy +20
Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response
Tony L. Henthorne, Michael S. LaTour, Rajan Nataraajan · Journal of Advertising · 1993 · 175 citations
Behavioral Decision Making, Affective Design, Affective Variable +22
The Role of Regulatory Focus in the Experience and Self‐Control of Desire for Temptations
Utpal M. Dholakia, Mahesh Gopinath, Richard P. Bagozzi et al. · Journal of Consumer Psychology · 2006 · 154 citations · Full text
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