Concepedia
Statistics
Publications
11
Citations
3.7K
H-Index
Active since
1999
Affiliations
Old Dominion University(Current)
Chapman University
Dominion University College
University of Michigan
Rice University
Mahesh Gopinath is an author at Old Dominion University specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchSocial SciencesBehavioral Decision MakingArtsCommunicationConsumer BehaviorPersuasionPsychology
Publications per year
1999–2023
The Role of Emotions in Marketing
Richard P. Bagozzi, Mahesh Gopinath, Prashanth U. Nyer · Journal of the Academy of Marketing Science · 1999 · 3.1K citations
Customer Satisfaction, Interactive Marketing, Management +7
The Role of Regulatory Focus in the Experience and Self‐Control of Desire for Temptations
Utpal M. Dholakia, Mahesh Gopinath, Richard P. Bagozzi et al. · Journal of Consumer Psychology · 2006 · 154 citations · Full text
Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment
Prashanth U. Nyer, Mahesh Gopinath · Psychology and Marketing · 2005 · 122 citations
Customer Satisfaction, Behavioral Decision Making, Consumer Research +21
Antecedents and Consequences of Perceived Importance of Ethics in Marketing Situations: A Study of Thai Businesspeople
Anusorn Singhapakdi, Mahesh Gopinath, Janet K. Mullin Marta et al. · Journal of Business Ethics · 2007 · 73 citations
Perceived Importance, Perceived Ethicality, Management +9
The role of desires in sequential impulsive choices
Utpal M. Dholakia, Mahesh Gopinath, Richard P. Bagozzi · Organizational Behavior and Human Decision Processes · 2005 · 60 citations
Behavioral Sciences, Experimental Decision Making, Behavioral Decision Making +10
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