Concepedia
Statistics
Publications
13
Citations
4.3K
H-Index
12
Active since
1996
Affiliations
Chapman University(Current)
Old Dominion University
University of Michigan
Dominion University College
Prashanth U. Nyer is an author at Chapman University specializing in business, customer satisfaction, and consumer behavior.
Publications per year
1996–2019
The Role of Emotions in Marketing
Richard P. Bagozzi, Mahesh Gopinath, Prashanth U. Nyer · Journal of the Academy of Marketing Science · 1999 · 3.2K citations
Business, Marketing, Marketing Management +10
A Study of the Relationships between Cognitive Appraisals and Consumption Emotions
Prashanth U. Nyer · Journal of the Academy of Marketing Science · 1997 · 460 citations
Business, Psychology, Social Psychology +12
An investigation into whether complaining can cause increased consumer satisfaction
Prashanth U. Nyer · Journal of Consumer Marketing · 2000 · 247 citations
Business, Marketing, Marketing Management +17
Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment
Prashanth U. Nyer, Mahesh Gopinath · Psychology and Marketing · 2005 · 124 citations
Business, Marketing, Marketing Management +14
Public commitment as a motivator for weight loss
Prashanth U. Nyer, Stephanie Dellande · Psychology and Marketing · 2009 · 64 citations
Public Health, Health Behavior, Social Psychology +8
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