Prashanth U. Nyer

The Role of Emotions in Marketing

Richard P. Bagozzi, Mahesh Gopinath, Prashanth U. Nyer · Journal of the Academy of Marketing Science · 1999 · 3.1K citations

Customer Satisfaction, Interactive Marketing, Management +7

A Study of the Relationships between Cognitive Appraisals and Consumption Emotions

Prashanth U. Nyer · Journal of the Academy of Marketing Science · 1997 · 457 citations

Consumption Emotions, Behavioral Decision Making, Consumer Study +9

An investigation into whether complaining can cause increased consumer satisfaction

Prashanth U. Nyer · Journal of Consumer Marketing · 2000 · 247 citations

Customer Satisfaction, Increased Consumer Satisfaction, Consumer Uncertainty +21

Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment

Prashanth U. Nyer, Mahesh Gopinath · Psychology and Marketing · 2005 · 122 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +21

Public commitment as a motivator for weight loss

Prashanth U. Nyer, Stephanie Dellande · Psychology and Marketing · 2009 · 63 citations

Behavioral Decision Making, Weight Management, Consumer Research +17