Concepedia

Janet K. Mullin Marta

JK

14

Publications

826

Citations

14

H-Index

1999

Active since

Affiliations

Northwest Missouri State University(Current)

Old Dominion University

Yonsei University

State University of New York at Oswego

Kuwait University

Janet K. Mullin Marta is an author at Northwest Missouri State University specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementEthical MarketingCross-cultural EthicsSales EthicsBusiness EthicsConsumer ResearchPerceived EthicalityCross-cultural Management

Publications per year

1999–2011

14

Publications

14

Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study

Anusorn Singhapakdi, Janet K. Mullin Marta, Kumar C. Rallapalli et al. · Journal of Business Ethics · 2000 · 156 citations

A cross‐cultural study of consumer perceptions about marketing ethics

Anusorn Singhapakdi, Mohammed Y. A. Rawwas, Janet K. Mullin Marta et al. · Journal of Consumer Marketing · 1999 · 137 citations

Marketing Firms, Cross-cultural Marketing, Business Culture +20

Personal Characteristics Underlying Ethical Decisions in Marketing Situations: A Survey of Small Business Managers*

Janet K. Mullin Marta, Anusorn Singhapakdi, Kenneth L. Kraft · Journal of Small Business Management · 2008 · 82 citations

Some important factors underlying ethical decisions of Middle‐Eastern marketers

Janet K. Mullin Marta, Anusorn Singhapakdi, Ashraf M. Attia et al. · International Marketing Review · 2004 · 78 citations

Ethical Dilemma, Saudi Arabia, Consumer Research +19

Antecedents and Consequences of Perceived Importance of Ethics in Marketing Situations: A Study of Thai Businesspeople

Anusorn Singhapakdi, Mahesh Gopinath, Janet K. Mullin Marta et al. · Journal of Business Ethics · 2007 · 73 citations

Perceived Importance, Perceived Ethicality, Management +9

Rows per page

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