International Marketing Review

The Mechanism of Internationalisation

Jan Johanson, Jan‐Erik Vahlne · 1990 · 3.4K citations

Business, International Management, International Relations +15

Testing measurement invariance of composites using partial least squares

Jörg Henseler, Christian M. Ringle, Marko Sarstedt · 2016 · 2.8K citations · Full text

Education, Marketing, Marketing Management +17

Towards the Fifth‐generation Innovation Process

Roy Rothwell · 1994 · 1.5K citations

Management, Strategic Management, Strategy +6

Gradual Internationalization vs Born-Global/International new venture models

Justin Paul, Alexander Rosado-Serrano · 2019 · 1K citations

Business, Entrepreneurship, International Business +14

The role of national culture in international marketing research

Jan‐Benedict E.M. Steenkamp · 2001 · 793 citations

Business, Marketing, Marketing Management +5