The Mechanism of Internationalisation

Jan Johanson, Jan‐Erik Vahlne

International Marketing Review

East Asian StudiesAdvantage CycleMultinational EnterpriseInternationalizationEclectic Paradigm Model +17

Testing measurement invariance of composites using partial least squares

Jörg Henseler, Christian M. Ringle, Marko Sarstedt

International Marketing Review

Micom ProcedureMeasurementInternational MarketingMechanical EngineeringConsumer Research +19

Towards the Fifth‐generation Innovation Process

Roy Rothwell

International Marketing Review

Innovation EvaluationIndustrial Technological ChangeInnovation AdoptionEngineeringSmart Manufacturing +18

Gradual Internationalization vs Born-Global/International new venture models

Justin Paul, Alexander Rosado-Serrano

International Marketing Review

International MarketingInternational EntrepreneurshipMultinational EnterpriseEntrepreneurshipInternationalization +15

The role of national culture in international marketing research

Jan‐Benedict E.M. Steenkamp

International Marketing Review

MarketingCultureBusiness CultureInternational MarketingIntercultural Marketing +7

A model of image creation and image transfer in event sponsorship

Kevin P. Gwinner

International Marketing Review

Hybrid EventConsumer ResearchEvent Sponsorship ActivitiesMeaning TransferVisual Arts +21

The influence of country image structure on consumer evaluations of foreign products

Michel Laroche, Nicolas Papadopoulos, Louise A. Heslop, +1

International Marketing Review

International MarketingConsumer StudyIndividual DifferencesConsumer ResearchPerception +25

Consumer ethnocentrism: an integrative review of its antecedents and consequences

Mahesh N. Shankarmahesh

International Marketing Review

International MarketingConsumer StudyConsumer ResearchEducationConsumer Attitude +20

A critical look at the use of SEM in international business research

Nicole Richter, Rudolf R. Sinkovics, Christian M. Ringle, +1

International Marketing Review

Business IntelligenceInternational MarketingBrand StrategyMultinational EnterpriseInternationalization +19

Networking capability and international entrepreneurship

Gillian Sullivan Mort, Jay Weerawardena

International Marketing Review