Concepedia
Statistics
Publications
163
Citations
26.8K
H-Index
78
Active since
2011
Affiliations
University of Puerto Rico System(Current)
University of Reading
Rollins College
University of Washington
Indian Institute of Management Kozhikode
Justin Paul is an author at University of Puerto Rico System specializing in business, marketing, and consumer behavior.
Publications per year
2011–2025
The art of writing literature review: What do we know and what do we need to know?
Justin Paul, Alex Rialp · International Business Review · 2020 · 2.3K citations
Education, Literature, Literary Theory +8
CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting
Ganesh Dash, Justin Paul · Technological Forecasting and Social Change · 2021 · 2.2K citations · Full text
Engineering, Management Information Systems, Forecasting +13
Predicting green product consumption using theory of planned behavior and reasoned action
Justin Paul, Ashwin Modi, Jayesh D. Patel · Journal of Retailing and Consumer Services · 2015 · 2.1K citations
Management, Environmental Management, Marketing Management +17
Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
Justin Paul, Weng Marc Lim, Aron O’Cass et al. · International Journal of Consumer Studies · 2021 · 2.1K citations
Nursing, Marketing, Communication Research Methods +15
Gradual Internationalization vs Born-Global/International new venture models
Justin Paul, Alexander Rosado-Serrano · International Marketing Review · 2019 · 1K citations
Business, Entrepreneurship, International Business +14
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