Ganesh Dash

CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting

Ganesh Dash, Justin Paul · Technological Forecasting and Social Change · 2021 · 2.2K citations · Full text

Engineering, Management Information Systems, Forecasting +13

Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention

Ganesh Dash, Kip Kiefer, Justin Paul · Journal of Business Research · 2020 · 431 citations

Business, Marketing, Marketing Management +16

Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement

Debarun Chakraborty, Aaliyah Siddiqui, Mujahid Siddiqui et al. · Journal of Retailing and Consumer Services · 2022 · 135 citations · Full text

Business, Marketing, Marketing Management +17

Green Marketing Strategies, Environmental Attitude, and Green Buying Intention: A Multi-Group Analysis in an Emerging Economy Context

Balween Kaur, Veer P. Gangwar, Ganesh Dash · Sustainability · 2022 · 129 citations · Full text

Business, Marketing, Marketing Management +11

Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19

Ganesh Dash, Debarun Chakraborty · Sustainability · 2021 · 101 citations · Full text

Business, Marketing, Marketing Management +11