Kip Kiefer

Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention

Ganesh Dash, Kip Kiefer, Justin Paul · Journal of Business Research · 2020 · 418 citations

Customer Experience, Customer Satisfaction, Management +5

Does gender still matter? An examination of small business performance

Kip Kiefer, Mark D. Heileman, Timothy L. Pett · Small Business Economics · 2020 · 70 citations

Small Business Performance, Gender Disparity, Gendered Perception +10

Red Giants or Black Holes? The Antecedent Conditions and Multilevel Impacts of Star Performers

Elham Asgari, Richard A. Hunt, Daniel Lerner et al. · Academy of Management Annals · 2020 · 63 citations · Full text

The Entrepreneurship Industry: Influences of the Goods and Services Marketed to Entrepreneurs

Richard A. Hunt, Kip Kiefer · Journal of Small Business Management · 2017 · 48 citations

Opportunity Discovery, Entrepreneurial Innovation, Entrepreneurial Phenomenon +13

The effects of brand relationships on justice perceptions in service recovery

Cid Gonçalves Filho, Kip Kiefer, Marc Fetscherin et al. · Journal of Consumer Marketing · 2023 · 13 citations

Customer Experience, Customer Satisfaction, Justice Perceptions +23