Concepedia

Marc Fetscherin

MF

51

Publications

4.4K

Citations

29

H-Index

2002

Active since

Affiliations

Rollins College(Current)

Old Dominion University

Harvard University

Youngstown State University

Marc Fetscherin is an author at Rollins College specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingBrand StrategyConsumer ResearchBrand DevelopmentBrand AwarenessBrand ManagementBrand EquityBranding

Publications per year

2002–2023

51

Publications

51

Consumer brand relationships research: A bibliometric citation meta-analysis

Marc Fetscherin, Daniel Heinrich · Journal of Business Research · 2014 · 453 citations

Marketing, Bibliometric Citation Meta-analysis, Consumer Study +5

Determinants and outcomes of brand hate

Sabrina Hegner, Marc Fetscherin, Marianne van Delzen · Journal of Product & Brand Management · 2017 · 359 citations

Marketing, Customer Satisfaction, Brand Avoidance +14

The determinants and measurement of a country brand: the country brand strength index

Marc Fetscherin · International Marketing Review · 2010 · 305 citations

Country Brand, International Marketing, Consumer Research +19

The medical tourism index: Scale development and validation

Marc Fetscherin, Renee-Marie Stephano · Tourism Management · 2015 · 271 citations

International Tourism, Global Health, International Health +5

CSR Communication Intensity in Chinese and Indian Multinational Companies

Christoph Lattemann, Marc Fetscherin, Ilan Alon et al. · Corporate Governance An International Review · 2009 · 260 citations

Firm Performance, Abstract Manuscript Type, Csr Communication Intensity +21

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