Marc Fetscherin - Concepedia

Author

Marc Fetscherin

Rollins College ORCID

Also Known As

Dirk Günnewig, Fetscherin, M, Fetscherin, M., Fetscherin, Marc, M. Fetscherin, Marc Fetscherin

106

Publications

4.8K

Citations

H-Index

171

Concepts

All Affiliations

Rollins College Old Dominion University Harvard University Youngstown State University

About

Marc Fetscherin is an author at Rollins College specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	24	36	3.7K
2	Arts	10	10	484
3	Engineering	2	2	64
4	Language Studies	2	2	93
5	Education	1	1	25

Marc Fetscherin

Publications

4.4K

Citations

H-Index

Page 1

	Year	Citations
Consumer brand relationships research: A bibliometric citation meta-analysis Marc Fetscherin, Daniel Heinrich Journal of Business Research MarketingBibliometric Citation Meta-analysisConsumer StudyManagementConsumer Research	2014	453
Determinants and outcomes of brand hate Sabrina Hegner, Marc Fetscherin, Marianne van Delzen Journal of Product & Brand Management MarketingCustomer SatisfactionBrand AvoidanceAdvertisingBrand Hate	2017	359
The determinants and measurement of a country brand: the country brand strength index Marc Fetscherin International Marketing Review Country BrandInternational MarketingConsumer ResearchBrand StrategySubjective Survey Data	2010	305
The medical tourism index: Scale development and validation Marc Fetscherin, Renee-Marie Stephano Tourism Management International TourismGlobal HealthInternational HealthTourismPublic Health	2015	271
CSR Communication Intensity in Chinese and Indian Multinational Companies Christoph Lattemann, Marc Fetscherin, Ilan Alon, Corporate Governance An International Review Firm PerformanceAbstract Manuscript TypeCsr Communication IntensityCommunicationIndustrial Organization	2009	260
Corporate Social Responsibility in Emerging Markets Shaomin Li, Marc Fetscherin, Ilan Alon, Management International Review ManagementBusinessCorporate ResponsibilityCorporate FinanceLaw	2010	228
The five types of brand hate: How they affect consumer behavior Marc Fetscherin Journal of Business Research MarketingBehavioral SciencesConsumer UncertaintyConsumer Decision MakingBrand Hate	2019	210
Trajectories of brand hate Lia Zarantonello, Simona Romani, Silvia Grappi, Journal of Brand Management AdvertisingBrand EquityBrand HatePositioning (Marketing)Management	2018	180
Corporate branding: an interdisciplinary literature review Marc Fetscherin, Jean‐Claude Usunier European Journal of Marketing Digital MarketingCitation MappingBrand StrategyBibliometricsPersonal Branding	2012	175
USER ACCEPTANCE OF VIRTUAL WORLDS Marc Fetscherin, Christoph Lattemann	2008	169

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