25
Publications
3.3K
Citations
21
H-Index
2009
Active since
Sabrina Hegner is an author at University of Twente specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessConsumer BehaviorBrand AwarenessBrand EquityCustomer SatisfactionBrand ManagementTrust
Publications per year
2009–2023
25
25
Ardion Beldad, Sabrina Hegner · International Journal of Human-Computer Interaction · 2017 · 387 citations · Full text
Customer Satisfaction, Physical Activity, Innovation Adoption +26
Sabrina Hegner, Ardion Beldad, Gary J. Brunswick · International Journal of Human-Computer Interaction · 2019 · 215 citations · Full text
Engineering, Innovation Adoption, Behavioral Decision Making +30
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