Journal of Product & Brand Management

Consumer engagement in online brand communities: a social media perspective

Laurence Dessart, Cleopatra Veloutsou, Anna Morgan‐Thomas · 2015 · 1.2K citations

Business, Marketing, Marketing Management +17

Consumer‐based brand equity: improving the measurement – empirical evidence

Ravi Pappu, Pascale Quester, Ray Cooksey · 2005 · 1K citations

Business, Marketing, Marketing Management +11

The measurement and dimensionality of brand associations

George S. Low, Charles W. Lamb · 2000 · 1K citations

Business, Marketing, Marketing Management +11

Does brand trust matter to brand equity?

Elena Delgado‐Ballester, José Luis Munuera Alemán · 2005 · 877 citations

Business, Marketing, Marketing Management +10

Are brands forever? How brand knowledge and relationships affect current and future purchases

Franz‐Rudolf Esch, Tobias Langner, Bernd H. Schmitt et al. · 2006 · 830 citations

Business, Marketing, Marketing Management +16