Concepedia
Statistics
Publications
49
Citations
3.9K
H-Index
26
Active since
1982
Affiliations
University of New England(Current)
The University of Texas Rio Grande Valley
McGill University
Griffith University
University of Technology Sydney
Ray Cooksey is an author at University of New England specializing in social sciences, psychology, and education.
Publications per year
1982–2017
Consumer‐based brand equity: improving the measurement – empirical evidence
Ravi Pappu, Pascale Quester, Ray Cooksey · Journal of Product & Brand Management · 2005 · 1K citations
Business, Marketing, Marketing Management +11
Country image and consumer-based brand equity: relationships and implications for international marketing
Ravi Pappu, Pascale Quester, Ray Cooksey · Journal of International Business Studies · 2007 · 517 citations
Business, Marketing, Marketing Management +16
Consumer‐based brand equity and country‐of‐origin relationships
Ravi Pappu, Pascale Quester, Ray Cooksey · European Journal of Marketing · 2006 · 390 citations
Audience segmentation and climate change communication: conceptual and methodological considerations
Donald W. Hine, Joseph Reser, Mark Morrison et al. · Wiley Interdisciplinary Reviews Climate Change · 2014 · 197 citations
Social Sciences, Communication, Marketing +9
Procedures for Assessing the Validities of Tests Using the "Known-Groups" Method
John Hattie, Ray Cooksey · Applied Psychological Measurement · 1984 · 178 citations · Full text
Social Sciences, Educational Assessment, Educational Measurement +17
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