Concepedia
Statistics
Publications
112
Citations
9.7K
H-Index
49
Active since
1996
Affiliations
The University of Adelaide(Current)
Monash University
The University of Western Australia
The University of Queensland
Cancer Council NSW
Pascale Quester is an author at The University of Adelaide specializing in marketing, business, and marketing management.
Publications per year
1996–2022
Consumer‐based brand equity: improving the measurement – empirical evidence
Ravi Pappu, Pascale Quester, Ray Cooksey · Journal of Product & Brand Management · 2005 · 1K citations
Business, Marketing, Marketing Management +11
Country image and consumer-based brand equity: relationships and implications for international marketing
Ravi Pappu, Pascale Quester, Ray Cooksey · Journal of International Business Studies · 2007 · 517 citations
Business, Marketing, Marketing Management +16
Consumer‐based brand equity and country‐of‐origin relationships
Ravi Pappu, Pascale Quester, Ray Cooksey · European Journal of Marketing · 2006 · 390 citations
Product involvement/brand loyalty: is there a link?
Pascale Quester, Ai Lin Lim · Journal of Product & Brand Management · 2003 · 381 citations
The influence of consumption situation and product involvement over consumers’ use of product attribute
Pascale Quester, J. J. C. SMART · Journal of Consumer Marketing · 1998 · 351 citations
Business, Marketing, Marketing Management +17
1–5 of 112