Concepedia

Ravi Pappu

RP

Statistics

Publications

18

Citations

4K

H-Index

16

Active since

2004

Affiliations

The University of Queensland(Current)

The University of Adelaide

University of New England

University of Michigan

Ravi Pappu is an author at The University of Queensland specializing in marketing, business, and marketing management.

Publications per year

2004–2023

18

Publications

18

Consumer‐based brand equity: improving the measurement – empirical evidence

Ravi Pappu, Pascale Quester, Ray Cooksey · Journal of Product & Brand Management · 2005 · 1K citations

Business, Marketing, Marketing Management +11

Celebrity endorsement, brand credibility and brand equity

Amanda Spry, Ravi Pappu, T. Bettina Cornwell · European Journal of Marketing · 2011 · 764 citations · Full text

Business, Marketing, Marketing Management +13

Country image and consumer-based brand equity: relationships and implications for international marketing

Ravi Pappu, Pascale Quester, Ray Cooksey · Journal of International Business Studies · 2007 · 517 citations

Business, Marketing, Marketing Management +16

Consumer‐based brand equity and country‐of‐origin relationships

Ravi Pappu, Pascale Quester, Ray Cooksey · European Journal of Marketing · 2006 · 390 citations

Business, Marketing, Marketing Management +16

How does brand innovativeness affect brand loyalty?

Ravi Pappu, Pascale Quester · European Journal of Marketing · 2016 · 262 citations

Business, Marketing, Marketing Management +12

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