Concepedia

T. Bettina Cornwell

TB

Statistics

Publications

80

Citations

9.5K

H-Index

46

Active since

1991

Affiliations

The University of Queensland(Current)

University of Oregon

University of Michigan

University of Memphis

Michigan State University

T. Bettina Cornwell is an author at The University of Queensland specializing in marketing, sponsorship, and marketing management.

Publications per year

1991–2023

80

Publications

80

Celebrity endorsement, brand credibility and brand equity

Amanda Spry, Ravi Pappu, T. Bettina Cornwell · European Journal of Marketing · 2011 · 764 citations · Full text

Business, Marketing, Marketing Management +13

An International Review of Sponsorship Research

T. Bettina Cornwell, Isabelle Maignan · Journal of Advertising · 1998 · 704 citations

Management, Marketing, Marketing Management +16

SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX

T. Bettina Cornwell, Clinton S. Weeks, Donald P. Roy · Journal of Advertising · 2005 · 665 citations

Management, Marketing, Marketing Management +17

An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products

Charles H. Schwepker, T. Bettina Cornwell · Journal of Public Policy & Marketing · 1991 · 532 citations

Natural Resources, Environmental Management, Environmental Policy +17

How Neighborhood Features Affect Quality of Life

M. Joseph Sirgy, T. Bettina Cornwell · Social Indicators Research · 2002 · 434 citations

Planning, Urban Planning, Urban Studies +12

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