Concepedia

Amanda Spry

AS

Statistics

Publications

8

Citations

1.7K

H-Index

8

Active since

2011

Affiliations

Auckland University of Technology(Current)

RMIT University

Cardiff University

The University of Melbourne

Amanda Spry is an author at Auckland University of Technology specializing in marketing management, marketing, and brand management.

Publications per year

2011–2025

8

Publications

8

Celebrity endorsement, brand credibility and brand equity

Amanda Spry, Ravi Pappu, T. Bettina Cornwell · European Journal of Marketing · 2011 · 764 citations · Full text

Business, Marketing, Marketing Management +13

Brands Taking a Stand: Authentic Brand Activism or Woke Washing?

Jessica Vredenburg, Sommer Kapitan, Amanda Spry et al. · Journal of Public Policy & Marketing · 2020 · 690 citations

Business, Marketing, Marketing Management +17

Strategic B2B brand activism: Building conscientious purpose for social impact

Sommer Kapitan, Joya A. Kemper, Jessica Vredenburg et al. · Industrial Marketing Management · 2022 · 53 citations

Business, Marketing, Marketing Management +13

Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm

Amanda Spry, Bernardo Figueiredo, Lauren Gurrieri et al. · Journal of Macromarketing · 2021 · 51 citations

Management, Leadership, Marketing Management +9

From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity

Zoe Lee, Amanda Spry, Yüksel Ekinci et al. · Journal of Brand Management · 2023 · 42 citations · Full text

Business, Marketing, Marketing Management +15

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