Concepedia

Zoe Lee

ZL

16

Publications

771

Citations

13

H-Index

2007

Active since

Affiliations

University of Bath(Current)

Cardiff University

Cranfield University

University of Portsmouth

Zoe Lee is an author at University of Bath specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingBrand StrategyBrand ManagementBrand DevelopmentCorporate Social ResponsibilityArtsBrandingBrand Equity

Publications per year

2007–2025

16

Publications

16

Do Consumers Care About Ethical-Luxury?

Iain Davies, Zoe Lee, Ine Ahonkhai · Journal of Business Ethics · 2011 · 352 citations

Socially Responsible Product, Management, Business +6

Dealing with social desirability bias: an application to charitable giving

Zoe Lee, Adrian Sargeant · European Journal of Marketing · 2011 · 83 citations

Behavioral Decision Making, Social Desirability Bias, Social Psychology +26

Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector

Zoe Lee · Journal of Marketing Management · 2013 · 46 citations

Brand Strategy, Stakeholder Analysis, Personal Branding +21

Donor Misreporting: Conceptualizing Social Desirability Bias in Giving Surveys

Zoe Lee, Lucy Woodliffe · VOLUNTAS International Journal of Voluntary and Nonprofit Organizations · 2010 · 41 citations

B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands

Emmanuel Mogaji, Mariachiara Restuccia, Zoe Lee et al. · Industrial Marketing Management · 2022 · 36 citations · Full text

Customer Satisfaction, Business-to-business Research, Digital Marketing +23

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