Journal of Brand Management

‘Building Strong Brands’

Jean‐Noël Kapferer · 1996 · 2.1K citations

Country as brand, product, and beyond: A place marketing and brand management perspective

Philip Kotler, Drew Gertner · 2002 · 1.9K citations

Business, Marketing, Marketing Management +14

Measuring perceptions of brand luxury

Franck Vigneron, Lester W. Johnson · 2004 · 1.5K citations

Business, Marketing, Marketing Management +12

The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation

Charles J. Fombrun, Naomi A. Gardberg, Joy M Sever · 2000 · 1.3K citations

Management, Corporate Governance, Strategic Management +16

The employer brand

Tim Ambler, Simon Barrow · 1996 · 1.2K citations