Journal of Brand Management · 2004 · 1.5K citations · 56 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorStrategic MarketingBrand AssociationsBrand AwarenessBrand EquityBrand ExperienceBrand ImageStrategic Brand ManagementLuxury Brand Consumer BehaviorLuxury Brand Perceived ValueLuxury Brand Value Perception
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Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations
Possessions and the Extended Self
Russell W. Belk · Journal of Consumer Research · 1988 · 8.7K citations
Measuring the Involvement Construct
Judith Lynne Zaichkowsky · Journal of Consumer Research · 1985 · 5.9K citations