Judith Lynne Zaichkowsky

Measuring the Involvement Construct

Judith Lynne Zaichkowsky · Journal of Consumer Research · 1985 · 5.9K citations

Social Sciences, Marketing, Social Psychology +11

The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising

Judith Lynne Zaichkowsky · Journal of Advertising · 1994 · 1.7K citations

Business, Marketing, Marketing Management +16

Do counterfeits devalue the ownership of luxury brands?

Arghavan Nia, Judith Lynne Zaichkowsky · Journal of Product & Brand Management · 2000 · 625 citations

Business, Marketing, Marketing Management +17

Conceptualizing Involvement

Judith Lynne Zaichkowsky · Journal of Advertising · 1986 · 615 citations

Business, Marketing, Marketing Management +14

Aesthetic package design: A behavioral, neural, and psychological investigation

Martin Reimann, Judith Lynne Zaichkowsky, Carolin Neuhaus et al. · Journal of Consumer Psychology · 2010 · 476 citations

Humanities, Behavioral Sciences, Psychology +12