Martin Reimann

Aesthetic package design: A behavioral, neural, and psychological investigation

Martin Reimann, Judith Lynne Zaichkowsky, Carolin Neuhaus et al. · Journal of Consumer Psychology · 2010 · 476 citations

Humanities, Behavioral Sciences, Psychology +12

Trust in Social Relations

Oliver Schilke, Martin Reimann, Karen S. Cook · Annual Review of Sociology · 2021 · 338 citations

Social Sciences, Social Psychology, Sociology +6

What Drives Key Informant Accuracy?

Christian Homburg, Martin Klarmann, Martin Reimann et al. · Journal of Marketing Research · 2012 · 235 citations

Business, Marketing, Organization Studies +9

Uncertainty Avoidance as a Moderator of the Relationship between Perceived Service Quality and Customer Satisfaction

Martin Reimann, Ulrich F. Lünemann, Richard B. Chase · Journal of Service Research · 2008 · 193 citations

Business, Marketing, Cross-cultural Management +11

When Does International Marketing Standardization Matter to Firm Performance?

Oliver Schilke, Martin Reimann, Jacquelyn S. Thomas · Journal of International Marketing · 2009 · 181 citations

Business, Marketing, Strategy +15