Concepedia
Statistics
Publications
124
Citations
24.5K
H-Index
76
Active since
1988
Affiliations
University of Mannheim(Current)
The University of Melbourne
The University of Texas at Austin
Creighton University
Ruhr University Bochum
Christian Homburg is an author at University of Mannheim specializing in marketing, business, and marketing management.
Publications per year
1988–2024
A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes
Christian Homburg, Christian Pflesser · Journal of Marketing Research · 2000 · 1.3K citations
Management, Marketing, Organizational Behavior +7
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Christian Homburg, Nicole Koschate, Wayne D. Hoyer · Journal of Marketing · 2005 · 1.2K citations
Business, Marketing, Marketing Management +16
Personal characteristics as moderators of the relationship between customer satisfaction and loyalty?an empirical analysis
Christian Homburg, Annette Giering · Psychology and Marketing · 2000 · 1.2K citations
Business, Marketing, Marketing Management +9
Customer experience management: toward implementing an evolving marketing concept
Christian Homburg, Danijel Jozić, Christina Kuehnl · Journal of the Academy of Marketing Science · 2015 · 973 citations
Business, Marketing, Marketing Management +14
Buyer–Supplier Relationships and Customer Firm Costs
Joseph P. Cannon, Christian Homburg · Journal of Marketing · 2001 · 836 citations
Management, Operations Management, Supply Chain Management +12
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