Concepedia
Statistics
Publications
13
Citations
2.3K
H-Index
12
Active since
2009
Affiliations
University of Mannheim(Current)
University of Stuttgart
Reutlingen University
The University of Melbourne
Friedrich-Alexander-Universität Erlangen-Nürnberg
Christina Kuehnl is an author at University of Mannheim specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchCustomer SatisfactionConsumer BehaviorDesignBusiness StrategyStrategic ManagementInteractive Marketing
Publications per year
2009–2024
Customer experience management: toward implementing an evolving marketing concept
Christian Homburg, Danijel Jozić, Christina Kuehnl · Journal of the Academy of Marketing Science · 2015 · 923 citations
Customer Experience, Customer Satisfaction, Customer Experience Management +9
New Product Design: Concept, Measurement, and Consequences
Christian Homburg, Martin Schwemmle, Christina Kuehnl · Journal of Marketing · 2015 · 444 citations
Customer Satisfaction, Consumer Research, Product Management +20
Effective customer journey design: consumers’ conception, measurement, and consequences
Christina Kuehnl, Danijel Jozić, Christian Homburg · Journal of the Academy of Marketing Science · 2019 · 289 citations · Full text
Customer Experience, Customer Satisfaction, Consumer Decision Making +7
Digital business capability: its impact on firm and customer performance
Dominik M. Wielgos, Christian Homburg, Christina Kuehnl · Journal of the Academy of Marketing Science · 2021 · 168 citations
Customer Satisfaction, Digital Business, Digital Marketing +10
Social influence on salespeople’s adoption of sales technology: a multilevel analysis
Christian Homburg, Jan Wieseke, Christina Kuehnl · Journal of the Academy of Marketing Science · 2009 · 144 citations
Multilevel Analysis, Digital Marketing, Management +10
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