Concepedia

Danijel Jozić

DJ

Statistics

Publications

2

Citations

1.3K

H-Index

2

Active since

2015

Affiliations

University of Mannheim(Current)

Danijel Jozić is an author at University of Mannheim specializing in customer engagement, customer relationship management, and marketing management.

Publications per year

2015–2019

2

Publications

2

Customer experience management: toward implementing an evolving marketing concept

Christian Homburg, Danijel Jozić, Christina Kuehnl · Journal of the Academy of Marketing Science · 2015 · 973 citations

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Effective customer journey design: consumers’ conception, measurement, and consequences

Christina Kuehnl, Danijel Jozić, Christian Homburg · Journal of the Academy of Marketing Science · 2019 · 305 citations · Full text

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