Wayne D. Hoyer - Concepedia

Author

Wayne D. Hoyer

Also Known As

Hoyer, Wayne D., Iacobucci, Dawn 1960-, W. D. Hoyer, WAYNE D. HOYER, Wayne D Hoyer, Wayne D. Hoyer, Wayne Hoyer, Wayne D. Hoyer

185

Publications

20.8K

Citations

H-Index

231

Concepts

All Affiliations

The University of Texas at Austin University of Mannheim University of Münster Friedrich-Alexander-Universität Erlangen-Nürnberg Purdue University West Lafayette

About

Wayne D. Hoyer is an author at The University of Texas at Austin specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	30	36	10.3K
2	Arts	15	16	1.2K
3	Health Sciences	5	5	1.8K
4	Education	2	2	506
5	Engineering	1	1	79

Wayne D. Hoyer

Publications

20.5K

Citations

H-Index

Page 1

	Year	Citations
The Customer Relationship Management Process: Its Measurement and Impact on Performance Werner Reinartz, Manfred Krafft, Wayne D. Hoyer Journal of Marketing Research Total Quality ManagementCustomer SatisfactionRelationship MarketingCrm ProcessesCustomer Experience	2004	1.7K
Consumer Cocreation in New Product Development Wayne D. Hoyer, Rajesh Chandy, Matilda Dorotić, Journal of Service Research Consumer-driven Product DevelopmentCustomer SatisfactionNpd ProcessConsumer StudyProduct Development	2010	1.3K
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self Lucia Malär, Harley Krohmer, Wayne D. Hoyer, Journal of Marketing Relative ImportanceConsumer ResearchBrand StrategyBrand LoyaltySocial Sciences	2011	1.2K
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products Rajagopal Raghunathan, Rebecca Walker Naylor, Wayne D. Hoyer Journal of Marketing NutritionBehavioral Decision MakingConsumer StudyPublic Health NutritionConsumer Research	2006	1.2K
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay Christian Homburg, Nicole Koschate, Wayne D. Hoyer Journal of Marketing Customer ExperienceCustomer SatisfactionBehavioral Decision MakingConsumer ResearchCumulative Satisfaction	2005	1.2K
Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product Wayne D. Hoyer, Steven P. Brown Journal of Consumer Research	1990	951
Transforming the Customer Experience through New Technologies Wayne D. Hoyer, Mirja Kroschke, Bernd H. Schmitt, Journal of Interactive Marketing	2020	901
An Examination of Consumer Decision Making for a Common Repeat Purchase Product Wayne D. Hoyer Journal of Consumer Research Consumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer ResearchBuying Behavior	1984	768
Social Identity and the Service-Profit Chain Christian Homburg, Jan Wieseke, Wayne D. Hoyer Journal of Marketing Customer SatisfactionHuman Service OrganizationHuman Resource ManagementOrganizational BehaviorService Quality	2009	652
Why Switch? Product Category–Level Explanations for True Variety-Seeking Behavior J.C.M. van Trijp, Wayne D. Hoyer, J. Jeffrey Inman Journal of Marketing Research Consumer UncertaintyBehavioral Decision MakingConsumer MotivationConsumer StudyConsumer Research	1996	557

Page 1