Concepedia

Wayne D. Hoyer

WD

Statistics

Publications

89

Citations

20.9K

H-Index

56

Active since

1978

Affiliations

The University of Texas at Austin(Current)

University of Mannheim

University of Münster

Friedrich-Alexander-Universität Erlangen-Nürnberg

Purdue University West Lafayette

Wayne D. Hoyer is an author at The University of Texas at Austin specializing in marketing, business, and marketing management.

Publications per year

1978–2023

89

Publications

89

The Customer Relationship Management Process: Its Measurement and Impact on Performance

Werner Reinartz, Manfred Krafft, Wayne D. Hoyer · Journal of Marketing Research · 2004 · 1.7K citations

Management, Marketing, Marketing Management +14

Consumer Cocreation in New Product Development

Wayne D. Hoyer, Rajesh Chandy, Matilda Dorotić et al. · Journal of Service Research · 2010 · 1.3K citations · Full text

Business, Marketing, Marketing Management +9

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Lucia Malär, Harley Krohmer, Wayne D. Hoyer et al. · Journal of Marketing · 2011 · 1.3K citations

Business, Marketing, Marketing Management +14

The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products

Rajagopal Raghunathan, Rebecca Walker Naylor, Wayne D. Hoyer · Journal of Marketing · 2006 · 1.3K citations

Agriculture, Health Behavior, Psychology +17

Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay

Christian Homburg, Nicole Koschate, Wayne D. Hoyer · Journal of Marketing · 2005 · 1.2K citations

Business, Marketing, Marketing Management +16

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