Concepedia
Statistics
Publications
23
Citations
7.8K
H-Index
Active since
1999
Affiliations
The University of Texas at Austin(Current)
New York University
Lehigh University
Columbia University
Arizona State University
Rajagopal Raghunathan is an author at The University of Texas at Austin specializing in psychology, social sciences, and business.
Publications per year
1999–2022
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Rajagopal Raghunathan, Rebecca Walker Naylor, Wayne D. Hoyer · Journal of Marketing · 2006 · 1.3K citations
Agriculture, Health Behavior, Psychology +17
All Negative Moods Are Not Equal: Motivational Influences of Anxiety and Sadness on Decision Making
Rajagopal Raghunathan, Michel Tuan Pham · Organizational Behavior and Human Decision Processes · 1999 · 1.2K citations · Full text
Social Sciences, Behavioral Sciences, Psychology +14
Delight by Design: The Role of Hedonic Versus Utilitarian Benefits
Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan · Journal of Marketing · 2008 · 830 citations
Business, Marketing, Marketing Management +17
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Michael G. Luchs, Rebecca Walker Naylor, Julie R. Irwin et al. · Journal of Marketing · 2010 · 775 citations
Business, Marketing, Business Ethics +16
Delight by Design: The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan · Journal of Marketing · 2008 · 709 citations
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