Concepedia

Julie R. Irwin

JR

37

Publications

4.9K

Citations

26

H-Index

1992

Active since

Affiliations

The University of Texas at Austin(Current)

University of Colorado Boulder

The Ohio State University

New York University

Julie R. Irwin is an author at The University of Texas at Austin specializing in behavioral decision making, management, and consumer research.

Top concepts

Behavioral Decision MakingManagementConsumer ResearchMarketingPsychologyBusinessSocial SciencesBehavioral EconomicsBiasBehavioral Science

Publications per year

1992–2023

37

Publications

37

The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference

Michael G. Luchs, Rebecca Walker Naylor, Julie R. Irwin et al. · Journal of Marketing · 2010 · 732 citations

Socially Responsible Product, Green Marketing, Consumer Uncertainty +23

The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference

Michael G. Luchs, Rebecca Walker Naylor, Julie R. Irwin et al. · Journal of Marketing · 2010 · 670 citations · Full text

Misleading Heuristics and Moderated Multiple Regression Models

Julie R. Irwin, Gary H. McClelland · Journal of Marketing Research · 2001 · 617 citations

Marketing Analytics, Customer Satisfaction, Behavioral Decision Making +20

Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?

Leonardo Nicolao, Julie R. Irwin, Joseph K. Goodman · Journal of Consumer Research · 2009 · 470 citations

Customer Satisfaction, Retrospective Happiness, Behavioral Decision Making +18

Negative Consequences of Dichotomizing Continuous Predictor Variables

Julie R. Irwin, Gary H. McClelland · Journal of Marketing Research · 2003 · 425 citations

Marketing Analytics, Customer Satisfaction, Normal Predictor Variables +16

Rows per page

1–5 of 37