Julie R. Irwin - Concepedia

Author

Julie R. Irwin

The University of Texas at Austin ORCID

Also Known As

Irwin, Julie, J. Irwin, JULIE R. IRWIN, Julie Irwin, Julie R Irwin, Julie R. Irwin, Julie R. Irwin

Publications

Citations

H-Index

126

Concepts

All Affiliations

The University of Texas at Austin University of Colorado Boulder Fisher College The Ohio State University New York University

About

Julie R. Irwin is an author at The University of Texas at Austin specializing in behavioral decision making, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	13	14	2.2K
2	Arts	3	3	224
3	Education	2	2	108
4	Engineering	2	2	97
5	Health Sciences	2	2	989

Julie R. Irwin

Publications

4.9K

Citations

H-Index

Page 1

	Year	Citations
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference Michael G. Luchs, Rebecca Walker Naylor, Julie R. Irwin, Journal of Marketing Socially Responsible ProductGreen MarketingConsumer UncertaintyProduct SustainabilityConsumer Study	2010	732
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference Michael G. Luchs, Rebecca Walker Naylor, Julie R. Irwin, Journal of Marketing	2010	670
Misleading Heuristics and Moderated Multiple Regression Models Julie R. Irwin, Gary H. McClelland Journal of Marketing Research Marketing AnalyticsCustomer SatisfactionBehavioral Decision MakingModerated RelationshipConsumer Research	2001	617
Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases? Leonardo Nicolao, Julie R. Irwin, Joseph K. Goodman Journal of Consumer Research Customer SatisfactionRetrospective HappinessBehavioral Decision MakingConsumer StudyConsumer Research	2009	470
Negative Consequences of Dichotomizing Continuous Predictor Variables Julie R. Irwin, Gary H. McClelland Journal of Marketing Research Marketing AnalyticsCustomer SatisfactionNormal Predictor VariablesBehavioral Decision MakingConsumer Study	2003	425
Willful Ignorance in the Request for Product Attribute Information Kristine R. Ehrich, Julie R. Irwin Journal of Marketing Research Behavioral Decision MakingBusiness IntelligenceConsumer StudyConsumer ResearchConsumer Attitude	2005	257
Product Category Familiarity and Preference Construction Eloïse Coupey, Julie R. Irwin, John W. Payne Journal of Consumer Research	1998	255
Median splits, Type II errors, and false–positive consumer psychology: Don't fight the power Gary H. McClelland, John Lynch, Julie R. Irwin, Journal of Consumer Psychology	2015	158
Combining Sources of Preference Data for Modeling Complex Decision Processes Jordan J. Louviere, Robert J. Meyer, David S. Bunch, Marketing Letters	1999	106
Multicollinearity is a red herring in the search for moderator variables: A guide to interpreting moderated multiple regression models and a critique of Iacobucci, Schneider, Popovich, and Bakamitsos (2016) Gary H. McClelland, Julie R. Irwin, David Disatnik, Behavior Research Methods Moderation AnalysisMultiple Regression ModelsRed HerringInterpersonal RelationshipsPsychology	2016	95

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