Concepedia

Leonardo Nicolao

LN

Statistics

Publications

3

Citations

492

H-Index

3

Active since

2009

Affiliations

The University of Texas at Austin(Current)

Leonardo Nicolao is an author at The University of Texas at Austin specializing in social sciences, management, and marketing.

Top concepts

MarketingManagementSocial SciencesConsumer BehaviorConsumer ResearchBehavioral ScienceInteractive MarketingPsychologyBehavioral EconomicsCustomer Satisfaction

Publications per year

2009–2022

3

Publications

3

Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?

Leonardo Nicolao, Julie R. Irwin, Joseph K. Goodman · Journal of Consumer Research · 2009 · 470 citations

Customer Satisfaction, Retrospective Happiness, Behavioral Decision Making +18

Can you imagine yourself wearing this product? Embodied mental simulation and attractiveness in e-commerce product pictures

Francine Zanin Bagatini, Eduardo Rech, Natália Araújo Pacheco et al. · Journal of Research in Interactive Marketing · 2022 · 12 citations

Embodied Mental Simulation, Consumer Research, User-centered Design +23

Happiness for Sale: Do Experiential Purchases Make Consumers Happier Than Material Purchases?

Leonardo Nicolao, Julie R. Irwin, Joseph K. Goodman · SSRN Electronic Journal · 2009 · 10 citations · Full text

Customer Satisfaction, Retrospective Happiness, Behavioral Decision Making +18

Rows per page

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