Concepedia

Eduardo Rech

ER

Statistics

Publications

3

Citations

113

H-Index

3

Active since

2018

Affiliations

Atitus Educação(Current)

Universidade Federal do Rio Grande do Sul

Eduardo Rech is an author at Atitus Educação specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessConsumer UncertaintyCustomer SatisfactionInteractive MarketingConsumer Decision MakingBehavioral Decision Making

Publications per year

2018–2022

3

Publications

3

Perceived risk and intention to use internet banking

Daiane Lampugnani Marafon, Kenny Basso, Lélis Balestrin Espartel et al. · International Journal of Bank Marketing · 2018 · 90 citations

Risk Acceptance, Customer Satisfaction, Consumer Uncertainty +21

Can you imagine yourself wearing this product? Embodied mental simulation and attractiveness in e-commerce product pictures

Francine Zanin Bagatini, Eduardo Rech, Natália Araújo Pacheco et al. · Journal of Research in Interactive Marketing · 2022 · 12 citations

Embodied Mental Simulation, Consumer Research, User-centered Design +23

Consumer reactions to pay‐what‐you‐want and name‐your‐own‐price mechanisms

Rafael Luís Wagner, Natália Araújo Pacheco, Kenny Basso et al. · Journal of Consumer Behaviour · 2022 · 11 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +17

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