Concepedia
Statistics
Publications
23
Citations
755
H-Index
18
Active since
1999
Affiliations
Atitus Educação(Current)
Universidade Federal do Rio Grande do Sul
Pontifícia Universidade Católica do Rio Grande do Sul
Universidade de Passo Fundo
Universidade Feevale
Kenny Basso is an author at Atitus Educação specializing in business, consumer behavior, and marketing.
Publications per year
1999–2022
Trust Recovery Following a Double Deviation
Kenny Basso, Cristiane Pizzutti dos Santos · Journal of Service Research · 2016 · 101 citations
Business, Marketing, Marketing Management +14
Perceived risk and intention to use internet banking
Daiane Lampugnani Marafon, Kenny Basso, Lélis Balestrin Espartel et al. · International Journal of Bank Marketing · 2018 · 91 citations
Business, Marketing, Marketing Management +11
Do ongoing relationships buffer the effects of service recovery on customers' trust and loyalty?
Cristiane Pizzutti dos Santos, Kenny Basso · International Journal of Bank Marketing · 2012 · 72 citations
Business, Marketing, Organizational Behavior +17
The effects of store environment elements on customer-to-customer interactions involving older shoppers
Joana Boesche Tomazelli, Patrícia Liebesny Broilo, Lélis Balestrin Espartel et al. · Journal of Services Marketing · 2017 · 48 citations
Business, Retail Management, Consumer Behavior +16
Pre-purchase information search: too many sources to choose
Patrícia Liebesny Broilo, Lélis Balestrin Espartel, Kenny Basso · Journal of Research in Interactive Marketing · 2016 · 36 citations
Business, Marketing, Consumer Behavior +15
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