Journal of Research in Interactive Marketing

Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention

Jiyoung Kim, Sharron J. Lennon · 2013 · 605 citations

Social Sciences, Marketing, Marketing Management +15

Influence of consumers’ perceived risk on consumers’ online purchase intention

Shaizatulaqma Kamalul Ariffin, T. R. Madan Mohan, Yen-Nee Goh · 2018 · 528 citations

Business, Marketing, Retail Management +17

Business to business digital content marketing: marketers’ perceptions of best practice

Geraint Holliman, Jennifer Rowley · 2014 · 505 citations · Full text

Business, Marketing, Marketing Management +13

New frontiers and future directions in interactive marketing: Inaugural Editorial

Cheng Lu Wang · 2021 · 498 citations · Full text

Business, Marketing, Marketing Management +12

Young people's use of online social networking sites – a uses and gratifications perspective

Áine Dunne, Margaret‐Anne Lawlor, Jennifer Rowley · 2010 · 466 citations · Full text

Social Sciences, Communication, Social Psychology +16