Online Consumer Behavior
Online Consumer Behavior is a subfield of consumer behavior that specifically examines the decision-making processes, preferences, and actions of individuals in digital retail environments, distinguished by the interactive, technology-mediated context of online shopping.
17.4K
Publications
1.5M
Citations
29.5K
Authors
5.2K
Institutions
Publications per year
2017–2026
9.1K
Variants
E-consumer BehaviorElectronic Consumer Behavior
17.4K
Trust and TAM in Online Shopping: An Integrated Model1
Elena Karahanna, Straub · MIS Quarterly · 2003 · 8.2K citations
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29.5K
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5.2K

Hong Kong Polytechnic University
Hong Kong, Hong Kong
69 h-index
246 publications
40.6K citations

City University of Hong Kong
Hong Kong, Hong Kong
68 h-index
192 publications
32K citations
The University of Texas at Austin
Austin, United States
63 h-index
153 publications
32.7K citations
National University of Singapore
Singapore, Singapore
55 h-index
148 publications
26.5K citations
Michigan State University
East Lansing, United States
54 h-index
154 publications
24.2K citations

Pennsylvania State University
State College, United States
54 h-index
132 publications
14.2K citations

University of Minnesota
Minneapolis, United States
51 h-index
135 publications
10.8K citations

University of North Texas
Denton, United States
49 h-index
154 publications
14.5K citations
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483 publications · 53.3K citations
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272 publications · 44.5K citations
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JBR · 278 publications · 55.2K citations
108
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252 publications · 33.3K citations
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243 publications · 21.8K citations
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