Online Consumer Behavior

Online Consumer Behavior is a subfield of consumer behavior that specifically examines the decision-making processes, preferences, and actions of individuals in digital retail environments, distinguished by the interactive, technology-mediated context of online shopping.

17.4K

Publications

1.5M

Citations

29.5K

Authors

5.2K

Institutions

Publications per year

2017–2026

9.1K

Authors

29.5K

  1. YK
    Yogesh K. Dwivedi

    Swansea University, United Kingdom

    54 publications · 7.6K citations

    38

    h-index

  2. CF
    Carlos Flavián

    Universidad de Zaragoza, Spain

    37 publications · 9.2K citations

    33

    h-index

  3. NP
    Nripendra P. Rana

    Swansea University, United Kingdom

    37 publications · 4.8K citations

    32

    h-index

  4. IB
    Izak Benbasat

    University of British Columbia, Canada

    39 publications · 6.8K citations

    31

    h-index

  5. RL
    Rob Law

    Hong Kong Polytechnic University, Hong Kong SAR China

    43 publications · 7.4K citations

    29

    h-index

1–5 of 29.5K

Venues

  1. Journal of Retailing and Consumer Services

    483 publications · 53.3K citations

    130

    h-index

  2. Computers in Human Behavior

    272 publications · 44.5K citations

    120

    h-index

  3. Journal of Business Research

    JBR · 278 publications · 55.2K citations

    108

    h-index

  4. Internet Research

    252 publications · 33.3K citations

    98

    h-index

  5. 83

    h-index

1–5