Statistics
Publications
20
Citations
12K
H-Index
18
Active since
2003
Dina Mayzlin is an author at Yale University specializing in marketing, marketing management, and word-of-mouth marketing.
Publications per year
2003–2025
20
20
The Firm's Management of Social Interactions
David Godes, Dina Mayzlin, Yubo Chen et al. · Marketing Letters · 2005 · 597 citations
Social Sciences, Organization Studies, Organizational Behavior +12
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