Marketing Letters

Some antecedents and outcomes of brand love

Barbara A. Carroll, Aaron Ahuvia · 2006 · 2.2K citations

Business, Marketing, Marketing Management +12

Measuring the hedonic and utilitarian sources of consumer attitudes

Rajeev Batra, Olli T. Ahtola · 1991 · 2.2K citations · Full text

Business, Marketing, Marketing Management +14

Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth

Jacob Goldenberg, Barak Libai, Eitan Muller · 2001 · 2K citations

Social Sciences, Communication, Social Influence +9

Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study

Elisabeth Deutskens, Ko de Ruyter, Martin Wetzels et al. · 2004 · 839 citations · Full text

Social Sciences, Educational Measurement, Information Systems +14

Hybrid Choice Models: Progress and Challenges

Moshe Ben‐Akiva, Daniel McFadden, Kenneth Train et al. · 2002 · 775 citations · Full text

Business, Economics, Decision Making +11