Concepedia

Author

Rajeev Batra

Also Known As

Batra, R., Batra, Rajeev, R Batra, R. Batra, Rachit Batra, Rajeev Batra

108

Publications

17.8K

Citations

44

H-Index

132

Concepts

All Affiliations

RB

About

Rajeev Batra is an author at University of Michigan specializing in management, marketing, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

33

38

13K

2

Business

15

15

6.7K

3

Arts

5

5

2K

4

Engineering

2

2

51

5

Natural Sciences

1

1

17

Rajeev Batra

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56

Publications

17.4K

Citations

41

H-Index

YearCitations

Page 1