Martin Wetzels - Concepedia

Author

Martin Wetzels

Also Known As

Alex Wetzels, M WETZELS, M. Wetzels, M.G.M. Wetzels, MARTIN WETZELS, Martin G. M. Wetzels, Martin G.M. Wetzels, Martin Wetzels, Martin Wetzels and Michael Klaas, Wetzels

285

Publications

24.7K

Citations

H-Index

290

Concepts

All Affiliations

Maastricht University Maastricht School of Management Eindhoven University of Technology Babson College Ecole des Hautes Etudes Commerciales du Nord

About

Martin Wetzels is an author at Maastricht University specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	38	64	9.7K
2	Engineering	12	12	3.6K
3	Arts	11	11	3.5K
4	Education	9	9	2.5K
5	Health Sciences	3	3	1.1K

Martin Wetzels

113

Publications

24.1K

Citations

H-Index

Page 1

	Year	Citations
Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 Martin Wetzels, Odekerken-Schröder, van Oppen MIS Quarterly	2009	4.7K
Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models Jan-Michael Becker, Kristina Klein, Martin Wetzels Long Range Planning Latent Variable MethodsLatent ModelingReflective-formative Type ModelsEngineeringData Science	2012	2K
A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects Jeroen Schepers, Martin Wetzels Information & Management Customer SatisfactionUser PerceptionModeration EffectsBehavioral Decision MakingTechnology Acceptance Model	2006	1.6K
The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation Tom van Laer, Ko de Ruyter, Luca M. Visconti, Journal of Consumer Research Activity-travel PatternConsumer ResearchNarrative TransportationNarrative And IdentityTravel Behavior	2013	1K
An assessment of value creation in mobile service delivery and the moderating role of time consciousness Mirella Kleijnen, Ko de Ruyter, Martin Wetzels Journal of Retailing Customer SatisfactionMobile Service DeliveryMobile CommerceBehavioral Decision MakingService Research	2006	878
Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study Elisabeth Deutskens, Ko de Ruyter, Martin Wetzels, Marketing Letters ReliabilitySurvey (Human Research)Social MediaEngineeringOnline Experiment	2004	828
Linking perceived service quality and service loyalty: a multi‐dimensional perspective Josée Bloemer, Ko de Ruyter, Martin Wetzels European Journal of Marketing Customer SatisfactionService LoyaltyConsumer ResearchService QualityManagement	1999	763
More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates Stephan Ludwig, Ko de Ruyter, Mike Friedman, Journal of Marketing Marketing AnalyticsCustomer SatisfactionNegative Affective ContentDigital MarketingConsumer Research	2012	704
Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness Elizabeth Aguirre, Dominik Mahr, Dhruv Grewal, Journal of Retailing Personalization ParadoxTargeted AdvertisingInformation CollectionConsumer ResearchCommunication	2014	690
On the relationship between perceived service quality, service loyalty and switching costs Ko de Ruyter, Martin Wetzels, Josée Bloemer International Journal of Service Industry Management	1998	561

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