Concepedia
Statistics
Publications
117
Citations
24.9K
H-Index
60
Active since
1979
Affiliations
Maastricht University(Current)
Maastricht School of Management
Eindhoven University of Technology
Babson College
Ecole des Hautes Etudes Commerciales du Nord
Martin Wetzels is an author at Maastricht University specializing in marketing, business, and marketing management.
Publications per year
1979–2025
Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1
Martin Wetzels, Odekerken-Schröder, van Oppen · MIS Quarterly · 2009 · 4.8K citations · Full text
Business, Marketing, Marketing Management +13
Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models
Jan-Michael Becker, Kristina Klein, Martin Wetzels · Long Range Planning · 2012 · 2.1K citations
Social Sciences, Educational Measurement, Psychometrics +12
A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects
Jeroen Schepers, Martin Wetzels · Information & Management · 2006 · 1.6K citations
Management, Information Systems, Technology Management +16
The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation
Tom van Laer, Ko de Ruyter, Luca M. Visconti et al. · Journal of Consumer Research · 2013 · 1.1K citations
Social Sciences, Communication, Marketing +9
An assessment of value creation in mobile service delivery and the moderating role of time consciousness
Mirella Kleijnen, Ko de Ruyter, Martin Wetzels · Journal of Retailing · 2006 · 885 citations
Business, Marketing, Marketing Management +17
1–5 of 117