Concepedia

Mirella Kleijnen

MK

19

Publications

3.3K

Citations

15

H-Index

2001

Active since

Affiliations

Vrije Universiteit Amsterdam(Current)

Maastricht University

Hotelschool The Hague

Wageningen University & Research

Cardiff University

Mirella Kleijnen is an author at Vrije Universiteit Amsterdam specializing in marketing, consumer research, and management.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionInteractive MarketingCommunicationUser ExperienceHealth

Publications per year

2001–2023

19

Publications

19

An assessment of value creation in mobile service delivery and the moderating role of time consciousness

Mirella Kleijnen, Ko de Ruyter, Martin Wetzels · Journal of Retailing · 2006 · 878 citations

Customer Satisfaction, Mobile Service Delivery, Mobile Commerce +14

An exploration of consumer resistance to innovation and its antecedents

Mirella Kleijnen, Nick Lee, Martin Wetzels · Journal of Economic Psychology · 2009 · 547 citations

Consumer Culture, Innovation, Consumer Resistance +7

The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda

Anne‐Madeleine Kranzbühler, Mirella Kleijnen, Robert E. Morgan et al. · International Journal of Management Reviews · 2017 · 353 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Study +23

Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

Venkatesh Shankar, Mirella Kleijnen, Suresh Ramanathan et al. · Journal of Interactive Marketing · 2016 · 344 citations

The digital marketing capabilities gap

Dennis Herhausen, Dario Miočević, Robert E. Morgan et al. · Industrial Marketing Management · 2020 · 291 citations · Full text

Digital Business, Digital Marketing, Digital Marketing Capabilities +5

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