Robert E. Morgan

Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth

Mathew Hughes, Robert E. Morgan · Industrial Marketing Management · 2006 · 1.1K citations · Full text

Business performance and dimensions of strategic orientation

Robert E. Morgan, Carolyn Strong · Journal of Business Research · 2003 · 520 citations

Strategic Orientation, Corporate Strategy, Management +6

The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda

Anne‐Madeleine Kranzbühler, Mirella Kleijnen, Robert E. Morgan et al. · International Journal of Management Reviews · 2017 · 353 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Study +23

Product‐market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance

Douglas W. Vorhies, Robert E. Morgan, Chad W. Autry · Strategic Management Journal · 2009 · 347 citations

Brand Strategy, Business Unit Performance, Competitive Advantage +17

Gaining competitive advantage through customer value oriented management

Frank Hüber, Andreas Herrmann, Robert E. Morgan · Journal of Consumer Marketing · 2001 · 347 citations

Total Quality Management, Customer Satisfaction, Consumer Uncertainty +21