Concepedia
Statistics
Publications
86
Citations
8.6K
H-Index
47
Active since
1977
Affiliations
Cardiff University(Current)
University of Wales
Loughborough University
Aberystwyth University
Copenhagen Business School
Robert E. Morgan is an author at Cardiff University specializing in business, strategic management, and management.
Publications per year
1977–2024
Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth
Mathew Hughes, Robert E. Morgan · Industrial Marketing Management · 2006 · 1.1K citations · Full text
Business, Entrepreneurship, Strategic Management +17
Business performance and dimensions of strategic orientation
Robert E. Morgan, Carolyn Strong · Journal of Business Research · 2003 · 521 citations
Management, Strategic Management, Strategy +14
The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda
Anne‐Madeleine Kranzbühler, Mirella Kleijnen, Robert E. Morgan et al. · International Journal of Management Reviews · 2017 · 369 citations · Full text
Business, Marketing, Marketing Management +10
Product‐market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance
Douglas W. Vorhies, Robert E. Morgan, Chad W. Autry · Strategic Management Journal · 2009 · 350 citations
Management, Strategic Management, Strategy +17
Gaining competitive advantage through customer value oriented management
Frank Hüber, Andreas Herrmann, Robert E. Morgan · Journal of Consumer Marketing · 2001 · 349 citations
Business, Marketing, Marketing Management +13
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