Concepedia

Frank Hüber

FH

Statistics

Publications

63

Citations

5.2K

H-Index

32

Active since

1973

Affiliations

Johannes Gutenberg University Mainz(Current)

University of St.Gallen

Marshall Space Flight Center

Whitney Museum of American Art

Pratt & Whitney (United States)

Frank Hüber is an author at Johannes Gutenberg University Mainz specializing in marketing, business, and marketing management.

Publications per year

1973–2019

63

Publications

63

Direct and indirect effects of self-image congruence on brand loyalty

Frank Kressmann, M. Joseph Sirgy, Andreas Herrmann et al. · Journal of Business Research · 2006 · 959 citations

Business, Marketing, Marketing Management +12

The Evolution of Loyalty Intentions

Michael D. Johnson, Andreas Herrmann, Frank Hüber · Journal of Marketing · 2006 · 779 citations

Business, Marketing, Marketing Management +15

The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases

Andreas Herrmann, Lan Xia, Kent B. Monroe et al. · Journal of Product & Brand Management · 2007 · 354 citations

Business, Marketing, Marketing Management +14

Gaining competitive advantage through customer value oriented management

Frank Hüber, Andreas Herrmann, Robert E. Morgan · Journal of Consumer Marketing · 2001 · 349 citations

Business, Marketing, Marketing Management +13

Capturing Customer Heterogeneity using a Finite Mixture PLS Approach

Carsten Hahn, Michael D. Johnson, Andreas Herrmann et al. · Schmalenbach Business Review · 2002 · 293 citations

Business, Marketing, Marketing Management +5

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