Frank Hüber

Direct and indirect effects of self-image congruence on brand loyalty

Frank Kressmann, M. Joseph Sirgy, Andreas Herrmann et al. · Journal of Business Research · 2006 · 950 citations

Marketing, Customer Satisfaction, Self-image Congruence +10

The Evolution of Loyalty Intentions

Michael D. Johnson, Andreas Herrmann, Frank Hüber · Journal of Marketing · 2006 · 775 citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +20

Gaining competitive advantage through customer value oriented management

Frank Hüber, Andreas Herrmann, Robert E. Morgan · Journal of Consumer Marketing · 2001 · 347 citations

Total Quality Management, Customer Satisfaction, Consumer Uncertainty +21

The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases

Andreas Herrmann, Lan Xia, Kent B. Monroe et al. · Journal of Product & Brand Management · 2007 · 346 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +18

Capturing Customer Heterogeneity using a Finite Mixture PLS Approach

Carsten Hahn, Michael D. Johnson, Andreas Herrmann et al. · Schmalenbach Business Review · 2002 · 285 citations

Mixture Analysis, Customer Profiling, Management +7