Concepedia
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Publications
2
Citations
1K
H-Index
Active since
2006
Affiliations
Yonsei University(Current)
Johannes Gutenberg University Mainz
Virginia Tech
Frank Kressmann is an author at Yonsei University specializing in marketing, management, and customer satisfaction.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionHealthBusinessPsychologyBrand EquityBrand Loyalty
Publications per year
2006–2006
Direct and indirect effects of self-image congruence on brand loyalty
Frank Kressmann, M. Joseph Sirgy, Andreas Herrmann et al. · Journal of Business Research · 2006 · 950 citations
Marketing, Customer Satisfaction, Self-image Congruence +10
A Need-Based Measure of Consumer Well Being (CWB) in Relation to Personal Transportation: Nomological Validation
M. Joseph Sirgy, Dong‐Jin Lee, Frank Kressmann · Social Indicators Research · 2006 · 67 citations
Customer Satisfaction, Quality Of Life, Life Satisfaction +11
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