Statistics
Publications
2
Citations
1K
H-Index
2
Active since
2006
Affiliations
Frank Kressmann is an author at Yonsei University specializing in consumer behavior, business, and marketing.
Publications per year
2006–2006
2
2
Direct and indirect effects of self-image congruence on brand loyalty
Frank Kressmann, M. Joseph Sirgy, Andreas Herrmann et al. · Journal of Business Research · 2006 · 959 citations
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